Short-Run Niche
Mid-York Press defines and refines its short-run business model using both offset and digital printing technologies.
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What does it mean to be a short-run packaging printer? At a minimum, integrating short print runs into an overall business plan typically requires an investment in employee training and education, as well as the implementation of lean manufacturing/continuous improvement concepts. It may or may not entail the purchase of additional equipment, but whether the equipment in question is offset or digital, regular preventive maintenance is a must to keep it in top working order. The overall aim of each and every one of these measures is to maximize efficiencies and reduce or eliminate the waste associated with an increase in the number of job setups.
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Jean-Marie Hershey
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