Short-order Impact

In cases such as these, the same cylinders can be used repeatedly. Because of the wear and loss of plasticity associated with flexo plates, Johnson points out, "You would need several flexo plates to print the required volume."

Johnson cites household cleaners as a big up-and-comer in short-run gravure usage. "They have a lot of different scents, and a lot of different sizes, all in one product line." He also stresses the importance to food labeling of short-run gravure's ability to reproduce graphics, because, in that market, "You want to keep a look and familiarize customers with that look."