Shorewood Packaging Installs In-House Holographic Process

The holographic creative visual effects that can be added to a package design are countless. Proofs for custom patterns can be supplied with rapid turnaround.

“The HOLOKLEAR™ process is a cost-effective alternative for reproducing holographic images,” added Chup. “Not only does it use less and lower cost materials, because it is an inline process, the makeready time and related costs of offline operations are eliminated. And, HOLOKLEAR™ meets the on-going demand for sustainability and ‘green’ solutions by reducing waste and energy consumption, employing film that is reusable, and creating packaging that is more recyclable. By acquiring this technology, Shorewood continues to augment the value-add it provides to customers.”