Brand Color Consistency

X-Rite representatives thoroughly demonstrated the equipment, passing along the names of customers that were using the instruments and software for similar applications.

"Shop-Vac provided us with color standards (plastic chips) from their actual product line," said Scott Miller, national sales and technical director for BCM. "These were the colors Shop-Vac ultimately wanted to produce on their packaging. We used the spectrophotometer to measure the samples, which provided us with colorimetric data used to develop print standards."