Brand Color Consistency
The application of color measurement and control solves color variation problems on corrugated packaging.
"We had to take the guesswork out and let the machines do the work for us," Shadle recalled. "I told the vendors that I wasn't going to force them to purchase X-Rite or other color gauging equipment, but if they didn't have the equipment, it was going to be a crap shoot." A majority of the dozen vendors now have X-Rite or other color measurement equipment.
- Companies:
- X-Rite Inc.
- People:
- Rick Shadle
- Scott Miller
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