Brand Color Consistency

Shadle discovered that with a number of corrugators spanning four states, using perhaps a dozen ink suppliers with different formulations that, "there are a dozen different opinions on what PMS 186 red is."

To remove opinion from the process, he turned to X-Rite Inc., a leading designer and manufacturer of color measurement instruments and software. On the technical side of formulations and printing processes, he found help through BCM Inks-USA in Cincinnati.