Brand Color Consistency

After launching a program that uses data supplied by color measurement instruments from X-Rite Inc., Shadle says he sees nothing but "Shop-Vac Red" when he returns to those same stores today.

In addition to improved quality, Shadle finds that he has more time for value-added tasks now that the color control program is underway. Instead of fielding up to seven complaints a week on color quality internally, Shadle said he may have to handle one color-matching issue a month.