Brand Color Consistency
The application of color measurement and control solves color variation problems on corrugated packaging.
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Shadle said it took about six months of experience and practice to get the program operational. Some corrugators asked to use up their inventories of old inks before purchasing new inks to meet the new requirements, and it took time for everyone to work through questions as they arose.
Shop-Vac is now looking to set standards of color management in its offset lithography and plastic poly bag printing. "Now that we have gotten the color so good on the corrugated, we are seeing the inconsistencies from vendor to vendor on the spot labels and accessory cards," Shadle reports. pP
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- Companies:
- X-Rite Inc.
- People:
- Rick Shadle
- Scott Miller
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