Brand Color Consistency

Miller said his company created MIF (Management Information Format) files for each new print standard. The electronic versions of the print standards were provided to each stakeholder in the supply chain. Once the new print standards were downloaded using X-Rite's equipment and software, all print providers were targeting the same color—a color that was clearly defined and achievable. In addition, all print standards were assigned unique company names, and BCM and Shop-Vac assembled color swatches and other reference materials into a color control binder that they gave to each corrugated vendor.