SHINY STEALS THE SHOW (A look at films, foils, and holograph

Steve Smith, senior vice president of sales and marketing at Hazen Paper, also sees the use of metallized and reflective surfaces jumping to the forefront in folding carton packaging. "Metallic silvers are reflective and uniform, which has its advantages in many packaging situations. And for all practical purposes, film is unbreakable. While the substrate [it is laminated onto] can break, film usually holds its integrity."