SHINY STEALS THE SHOW (A look at films, foils, and holograph

Metallized films: Standing out

Retort packages (foil-laminated pouches designed to transfer heat) and stand-up pouches are currently hot markets for polyester films—and incorporating a metallized polyester, as in the Starkist Tuna retort pouch, can help make it an even bigger seller.

"Retort packages are great sellers right now because of the simple convenience they offer," says Bob Finke, sales and marketing manager at Mitsubishi Polyester Films. "Products like tuna fish are sanitized, cooked, and packed in individual servings. We hope these new pouches will take a substantial part of the current can market."