SHINY STEALS THE SHOW (A look at films, foils, and holograph

Metallized film has recently figured prominently in new flexible packaging constructions, including StarKist Tuna's recently released alternative to the alumimun can, the Flavor Fresh Pouch™ retort pouch. Foil is finding a new niche as a softer, subtler attention-getter on packages for products such as cosmetics, which may require an upscale look without a harsh shine. Holography suppliers continue making strides in sharpening color and developing new patterns, while educating printers on recent improvements in the user-friendliness of these materials.