SHINY STEALS THE SHOW (A look at films, foils, and holograph

Maniscalco believes converters see a barrier within the printing process itself. Often, a product's package design or use of holographic or metallized materials is only as successful as the supplier's ability to support the effort. "I believe many printers shy away from these products because they are afraid they will spend a lot of time and money developing a project, but after purchasing the materials they will get stuck and not know where to turn for assistance," Maniscalco says. "After-the-sale support could be the difference between a project's success or failure," he concludes.