SHINY STEALS THE SHOW (A look at films, foils, and holograph

"Major companies like Schick, Coca-Cola, and Anheuser-Busch have used holograms in recent packages and promotional programs," reports Marty Kelem, marketing manager at Spectratek Technologies. "They [packages using holograms] have an unparalled allure and because of the need to pick up a hologram to get the full effect, they almost always deliver success."