SHINY STEALS THE SHOW (A look at films, foils, and holograph

For many printers, the question is not whether to incorporate a specialty substrate, but which one?

by Kate Tomlinson, Assistant Editor

AS THE POPULARITY of packages incorporating metallized film, foil, and holography continues to rise, the "shiny look" is becoming almost commonplace on store shelves. So how are each of these substrates carving out individual uniquenesses?