Shining Without the Spotlight

Dies, Inc. became the breeding ground of sorts for Williams' vision for the entire industry. Refusing to accept the "die as commodity" model often thrust upon die businesses, Williams sought the bigger packaging picture.

Unlike many companies, Dies, Inc. works directly with the end-client, from the design stage through to production. "We go a little farther along with our customers," Williams explains. The starting point, he emphasizes, is not: "How can we make the cheapest die?" It is, instead: "What is the best way to process this manufacturing?" A broader perspective on the project, one that encompasses every aspect of the end product, and a true partnering with other players involved, results in a better package and a higher standard for the die industry.