Lifelong Relationships

The company expanded this value proposition earlier this year when it introduced a new line of promotional products called iiPromo™. With this program, users can order a pen with a logo or more complex offerings with custom designs.

This was in addition to an existing product program called iiDimensionalMail™, which provides creative direct mail packaging designed to grab a prospect's attention. It is intended to provide unique packages that stand out from the typical flat pieces used in the majority of direct mail programs.