Early Adopters in RFID Converting

pP: For what markets do you make smart labels?
Davenport—We focus on several markets: airports, airlines, government, retail, consumer product groups, automotive, and transportation.

Hartmann—We serve four primary market groups—consumer and durable goods, cosmetic and personal care, medical and pharmaceutical, and electronics—possessing different market shares for RFID within each group. We have a refined granularity to the market here. We filter all the RFID verticals through our four divisions and bucket them into three categories, based upon capabilities required and “type” of label/ticket we are to produce. So the short answer is that we have capability to supply almost all the RFID market verticals, and have—including most frequencies and even some semi-passive efforts and printed active components for a future fully printed RFID transponder.