The Next Generation

Additionally, VPL is an approved packaging source for most major retailers in the U.S. including Wal-Mart, JC Penney, Target, Sears/K-Mart, Kohl’s, and Mervyn’s. It is also a supplier of private label brands such as ­Dickies, Lee Riders, Wrangler, and New Balance.

Business model ensures distinction

Little states that many of the issues VPL faces on a regular basis come from the increased demand for just-in-time packaging caused by today’s buyers market. The company's business plan reflects this market reality. “Our basic business model is what makes our company distinctive,” says Little. “We believe our main goal is to offer a high-quality product at a competitive price with unprecedented reaction time and accountability.” Another focus is response time. “In today’s buyers market, reaction is one of the most important features a supplier can offer. Our business model is set up around this fact.” The company’s standard lead time is five to ten business days, but in reality, “we are continuously producing packaging within five days or less,” says Little. To maintain such performance, the company continues to upgrade/add to its equipment to improve its efficiency and capacity. It also emphasizes hiring quality people. “We have surrounded ourselves with some of the best employees the business has to offer. This combination allows us to remain a premier printing company to all our customers,” comments Little.