Raising a Glass to Self-Adhesive Labels
Jules Lejeune, managing director of the European self-adhesive labelling association FINAT, outlines the extensive opportunities for self-adhesive technology in labelling beverages in the spirits market.
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Limited editions, personalization
'Limited editioning' of wines or spirits is also possible—down to the level of single-bottle personalization—and some wine producers choose to purchase pre-printed quantities of their 'generic' master label, and then overprint, in-house, on a small tabletop press, with details of the wine varietal and year of bottling.
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Jules Lejeune
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