Raising a Glass to Self-Adhesive Labels
Jules Lejeune, managing director of the European self-adhesive labelling association FINAT, outlines the extensive opportunities for self-adhesive technology in labelling beverages in the spirits market.
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If a beautifully textured antique laid paper label is required for a precious vintage, self-adhesive label technology can provide it—even in very short print runs. And what is more, the label—delivered on its protective release liner—can be coated with an adhesive that will last, without staining, for the stored life of the bottle, and resist fungal/damp ingress that may occur during cellar ageing.
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Jules Lejeune
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