Raising a Glass to Self-Adhesive Labels
Jules Lejeune, managing director of the European self-adhesive labelling association FINAT, outlines the extensive opportunities for self-adhesive technology in labelling beverages in the spirits market.
The 'no label look'
Following its success with golden spirits, self-adhesive labelling's introduction of a clear self-adhesive plastic film that could be adhesive-coated, printed, and applied to clear glass bottles to provide what we describe as the 'no label look' brought the manufacturers of gin, vodka, and other white spirits on board. For them, it was possible to deliver, printed on the one label, different messages (front and back label text and design, for instance) visible as the bottle is turned. Clear plastic films and their 'no label look' have become the standard for white spirits today.
- Companies:
- FLEXcon
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