Raising a Glass to Self-Adhesive Labels
Jules Lejeune, managing director of the European self-adhesive labelling association FINAT, outlines the extensive opportunities for self-adhesive technology in labelling beverages in the spirits market.
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I believe that it is to the whisky and brandy distillers of Europe that we, in the self-adhesive label industry, should drink a long toast. They were one of the key early market sectors to realize the potential of our labelling technology—and to adopt it. For me, there is nothing like a full-on, solid gold foil label, heavily embossed and featuring a truly complex, ornate shape, for promoting the extraordinary capabilities of self-adhesive labelling.
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Jules Lejeune
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