Security at its Best

Oliver Moesgen, sales and marketing manager of Kurz's Security Products Division, has seen a definite rise in the amount of optically-variable devices being used in security applications. However, he says Kurz's philosophy is that security should benefit not only the brand owner, but also the consumer. "Security features should be easy to verify and easy to communicate," Moesgen begins. "We provide features that flip, move, or morph so the consumer feels good about the interacts with the security feature on the product. Interaction will actually help the consumer to recognize and authenticate the security feature next time he has to validate it. We also give buyers supply 'first-open guarantee,' labels which are becoming popular in not only folding carton applications, but also the liquor market. People want to be able to trust their instincts, and we allow them that freedom."