Data Points: Data Points: In Search of Sustainable Labels

Recommendation

59 percent of millennials are more likely to recommend a brand or product if it includes sustainability/environmental-related information, versus 46 percent of Gen Xers and 48 percent of baby boomers.

Purchase Likelihood

56 percent of millennials say including sustainability information on product labeling can influence whether they purchase a product, compared to 42 percent of Gen Xers and 47 percent of baby boomers.