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Yet interestingly, only 34 percent of millennials regularly check for sustainability/environmental information on labels when making purchasing decisions, compared to 25 percent of Gen Xers and 20 percent of baby boomers.
Brand Perception
64 percent of millennials said brands that include environmental-related information on labels influence their perceptions of a company, compared to about half of Gen Xers (51 percent) and baby boomers (54 percent).
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