Data Points: Data Points: In Search of Sustainable Labels

Go to your favorite supermarket and take a look at what is printed on the packaging, especially the labels. Look specifically for sustainability and recycling information. Chances are you’ll find it on many different kinds of products, because it’s just one part of an overarching marketplace shift in consumer attitudes that points to an emerging preference for sustainable products. As Americans increasingly factor sustainability into their purchases, it’s crucial for brands to offer label and packaging choices that match consumer demands. And there’s data to back that up.