Big, Bigger, Biggest

Ruenzel—Developing countries such as China, India, and the former Eastern Bloc are obvious candidates but, as we have an established international presence, I am not sure this is strictly a matter of geographical imperative. For example, although North America is a mature market, we are very intent on building our presence here because it is a good match with our diversified product mix and overall philosophy. In addition, it offers not only many mainstream opportunities but also a significant number of niche markets.