Top Tag & Label Converters — Covering New Ground
As consumers change their shopping behaviors and refine their tastes in the selection of products, opportunities arise for tag and label converters; that is, if they keep an open mind and are willing to reinvent their businesses.
It is not good enough to display products in packaging that is simply functional. People are drawn to the bells and whistles that make effective labels stand apart from the rest. Living in a world of convenience and information that is readily available at our fingertips, people also desire packaging (such as smart labels or RFID tags) that can actually communicate with end users concerned with product safety and security.
This is where packaging converters come in. There are opportunities to be seized, and successful businesses are those that are up on current trends and can adjust their operations to get involved in these new ventures.
About 75 percent of converters that participated in packagePRINTING’s Top Tag and Label Converters, reported that their businesses experienced growth in 2006. And, of those converters, about 68 percent indicated plans to expand into new areas of package printing in 2007, consisting mostly of new end-use markets and new label printing processes. Several converters mentioned that they will get into digital printing within the next year, while others cited advanced security, RFID offerings, and fulfillment as other ventures for 2007.
Moving forward, 2007 should reflect the positive growth that converters enjoyed in 2006—as long they are open to new opportunities, know where to find those opportunities, and snatch them up before the other guys.
