The Pressure’s On

Pressure-sensitive materials have staying power. Because of the many functional and decorative possibilities pressure-sensitive materials offer to meet consumer demand, it should not come as a surprise that most converters are heavily involved in the conversion of these substrates.

While the food segment makes up a majority (almost 20 percent) of the pressure-sensitive market, beverage labeling—with an emphasis on clear film labels—accounts for 15.6 percent, according to the Tag and Label Manufacturers Institutes’s (TLMI) North American Label Study 2007. And, with more concern directed toward brand protection in recent years, there has also been a growing need for tamper-evident labels, according to the study.