Screens are Screaming for Attention

Phototype's (Cincinnati, Ohio) NuDot™ screening technology is unique in that it incorporates three different dot shapes throughout the range of tonal values. According to Marketing Director Chris Deye, a standard round dot is used from about 1 to 6 percent. From this point through the mid-tones, the shape of the dot resembles a cross with arrowheads on the end of each arm. In the shadow areas, the dot shape changes to a honeycomb-like structure.