Screen Printing - Attractive, Versatile

With the ability to lay down up to 300 µm of ink in one pass, said John Costenoble, sales manager, Graphic Print Systems, Stork Prints America, Inc., comes the means to explore more creative avenues and the ability to increase the attraction to and perceived value of brand owners' products.

"Rotary screen printing is becoming increasingly important because end users—the brand owners who specify the packaging—are demanding increasingly higher standards of quality," he said. "The overall reason for this is that supermarkets, in particular, aim to offer as much choice as possible. So, in every category of food, beverages, household chemicals, and personal care, many products compete with each other on a crowded shelf to attract consumers' attention. With so much competition, the big fast-moving consumer goods makers focus on building strong brands. High-quality packaging must offer a high impact. It must stand out from the crowd."