Screen Printing - Attractive, Versatile

Screen's also made major contributions to the no-label-look label, "especially since it renders full coverage for greater opacity," Posusney said.

Another design trend where screen is assisting is in the realm of thermochromic ink applications. Thermochromic inks give consumers greater product information. "Thermochromic inks, which are sensitive to temperature change and are best printed by rotary screen, [are] a very creative way of providing information," Costenoble said. "There are both irreversible and reversible thermochromic ink varieties. Irreversible ink types would be used to indicate if perishable goods have been stored for too long or at too warm a temperature. This can be used to tell the consumer if the product is safe to consume.