Often Imitated, Never Duplicated
Screen printing helps ensure that customers hold on to products once they select them from the shelves.
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The bottom line is that anywhere heavy lay down of ink is required, screen printing will be the process of choice because of its ability to provide the tactile feel brand owners are beginning to demand more, and its ability to provide high opacity.
Emerging applications
Potential uses for screen printing abound today. Jeff Feltz, production manager, Mark Andy, notes one emerging application is screen printing of conductive inks, which he expects will open up new market opportunities for converters. He adds, “Electro illuminesence, thermal color shifting, and Braille are three effects that are effectively printed using screen technology.” Instances where inks must become “functional” are also suitable for screen.
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Chris Mc Loone
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