Often Imitated, Never Duplicated
Screen printing helps ensure that customers hold on to products once they select them from the shelves.
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The ability to combine screen printing with other processes also lends to its effectiveness. “Screen combines nicely with other printing processes, and thus, a printer can maximize the graphic performance effects for a label to the delight of [the] customer,” says McGee. Yet, there are clear-cut instances when screen should be used.
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Chris Mc Loone
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