Often Imitated, Never Duplicated

In the case of Braille, Wayne says screen can be applied successfully over a wider range of substrates. “Material substrates with elasticity characteristics tend to lose the embossing [over time] when rolled, [or] rewound,” he says.

Screen is not a hard-and-fast replacement for embossing. Like ­every print effect, it’s another weapon in your arsenal. “I prefer to say that screen printed emboss gives the converter another tool to use when creating added value [for] the package or label,” says Costenoble.