Often Imitated, Never Duplicated

Timing for getting on press is also critical. “Our customers can put a screen on press to get the embossing effect in [fewer] than 30 minutes,” says Wayne. “That is a very attractive benefit when you consider the time it takes to order a die.”

Some substrates just aren’t good for embossing, so screen is a way to get similar effects. “The type of material being converted also dictates screen or embossing, especially if the material would not take and keep the embossed feel through the [full] life cycle,” says McGee.