Often Imitated, Never Duplicated

In today’s competitive marketplace, brand owners are looking for an edge—any edge that will catch a consumer’s eye or provide them with a certain tactile feel as a consumer selects a package from a shelf. Last month, packagePRINTING explored foil decorating as one effect brand owners employ to attract consumers. While a viable way to enhance the eye appeal of the package, there are other effects package printers can employ to ensure that once a customer’s eye is turned toward a product, he or she will hold on to the product once they select it from the shelf.