Scratching a Niche

The company installed custom embossing equipment at the site earlier this year and began sending out their first shipments in June. They are not alone in their increased emphasis on holographics.

Recently, Kurz Transfer Products (Charlotte, N.C.) announced the addition of six new patterns to its Sparkle Bright series of LIGHT LINE™ foils, further expanding their already wide variety of unique designs with varied effects. They range from holographic three-dimensional elements and geometric designs, to rainbow color effects. LIGHT LINE™ foil is perfect for products that require packaging with strong visual effects as simple movement and light color changes create motion on the packaging, helping to catch the eye and promote brand effect and shelf appeal. Industries such as cosmetics, spirits, and tobacco have quickly embraced Light Line™ foils for their marketing enhancements.