Scratching a Niche

Applied Extrusion Technologies (Newark, Del.) has fully committed to holographic film with the creation of an in-house holographic film production operation at its Varennes, Quebec plant.

"Our studies indicate that package designers are extremely eager to embrace holography in new and creative ways in order to achieve unique attention-grabbing appeal for everyday products," says AET Business Director for Holographic Films Marty Aleksis. "[With the creation of in-house production], packaging engineers and brand managers will now find that capacity, quality, cost, and contract supply issues faced in the past with holography are no longer working against them."