Schawk Unites its Canada-Based Strategic and Creative Services

TORONTO, Ontario—Schawk, Inc. announced that it has united its Canada-based strategic, creative, and executional services under one roof.

The unification of these services strengthens the delivery of brand-point management by bringing Schawk’s executional talent closer to Anthem Worldwide’s (a Schawk Strategic Design Company) strategic and creative talent, allowing each to leverage the expertise of the other to help clients create compelling and consistent brand experiences. Schawk’s business in Canada dates back to 1996 when it acquired the first of five respected graphic services companies and two award-winning branding and design agencies.

David A. Schawk, president and chief executive officer of Schawk, stated, “We believe that unifying our services in Canada will add potency to Schawk’s brand-point management offering. The creation of a more holistic work environment will encourage an exchange of knowledge and expertise that inspires innovative solutions and delivers greater value and efficiency to our clients.”

“One of the things that differentiates Anthem Worldwide from every other design agency is its ability to express a brand’s strategy through compelling creative that can actually be technically executed,” said Anne Dean, managing director of Anthem’s Canadian group. “In design, even the most original ideas are only intentions if they can’t be executed in a manner that retains the purity of the designer’s vision.”

Bob Cockerill, regional managing director of Schawk’s executional operations in Canada, said: “As the role of strategy and creative is elevated within Schawk to strengthen our brand-point management offering, it’s important to give Anthem immediate access to the executional expertise that Schawk has mastered over 50 years. This expertise allows Schawk to share print-based innovations with Anthem that open new windows of creative possibility, an advantage that most other design agencies don’t have.”

Clients of Schawk and Anthem in the Canadian market include Nestle Canada, McCain Foods, Kellogg’s Canada, Safeway Canada, Frito-Lay Canada, Cott Beverages, Unilever Canada, ConAgra Foods Canada, Maple Leaf Foods, Campbell’s Canada, High Liner Foods, Mark Anthony Brands, and Dare Foods Limited.

(Editor’s note: See the January issue of packagePRINTING for a perspective from Michael Coleman, managing director for Anthem, on design trends in packaging.)