SCAD Students Compete in Highcon Design Challenge
Highcon invited students at the Savannah College of Art and Design to take part in a 3D Paper Product Design Challenge. Students from all years, and from all of SCAD’s locations (Savannah, Atlanta, Hong Kong and students studying online) majoring in graphic design, industrial design, jewelry, illustration, fashion marketing and management, were invited to form teams to participate.
The aim of the challenge was to produce the most innovative, feasible and applicable product that they could design, in a way that would clearly demonstrate the benefits of Highcon digital cutting and creasing technology. Different projects and ideas were well researched and implemented on substrate supplied by Iggesund Paperboard and digitally finished on the Highcon Euclid.
62 teams and more than 140 students participated in the challenge and submitted original designs.
"The SCAD students showed not only creativity, but also a keen sense of design for the real world," Eshchar Ben-Shitrit, VP marketing at Highcon said. "We could see how their imagination and originality enabled the creation of products with a strong 'wow effect,' but also an applicable use case determined by a market need. The winning products will be displayed on the Highcon booth at drupa – the print and packaging show to be held at the end of May 2016."
Trudy Abadie-Mendia, a professor of graphic design at SCAD said, “The Highcon 3D Paper Design Challenge was a wonderful opportunity for our students to collaborate in designing unique paperboard solutions in a short amount of time. This was a cross-campus collaboration using our online platform as the main form of communication. For many students, this was a first. We are quite impressed with the results of this Challenge."
First Place – Twisted Tea – Ariana Akmal, senior in advertising and Vanessa Khattar, a graduate of luxury and fashion management
A multi-functional tea package design that includes a box for the individually wrapped teabag, whose wrapping is used to remove the tea from the mug, a box to hold all the teabags and a tear-off strainer.
Second Place – Joyful vitamin box for children – Kanchan Dawani, sophomore in fashion design and Neha Mardi, a graduate of industrial design
A package for daily vitamin tablets for children that is not only educational, but also interactive and fun to collect and play with. Each individual pack folds into a character. The packaging was designed so the child looks forward to finishing the tablet in order to play with the character and add to his collection.
Third Place – Galaxy Lightbulb – Ken Macalino, junior in industrial design and Madison Gross, senior in graphic design
A custom package for single LED light bulbs. The inset of the bottom panel floats and protects the bulb and acts as a base to stand on display shelves. It also leaves the bulb threading exposed to allow consumers to screw the bulb into light sockets without removing it from the packaging. Pinholes in the shape of different constellations, pierced on each panel, projects a starry night when lit in a dark room.
