Same Press, Separate Routes

Three European printers show the diverse usage avenues one versatile press—the Arsoma EM 410—can take.

By Susan Friedman

Landscapes, languages, driving on M-roads vs. the autobahn—all are differences one would expect to encounter when visiting England and Switzerland.

But three label printers operating in these countries reveal further contrasts. On the surface, they are like-minded: Each is wrestling with constrictive price pressures, and none want to get so caught up in productivity that they lose sight of quality level goals. Contrasts crop up in their growth strategies, which may involve new or existing customers, specialization or diversification, innovation or investment.