Stay Abreast of Consumer Trends

Other trends include shifts toward private label or lower-cost items versus major brands. Coupon shopping, stepped up retail and brand sale events, and convenient locations can often draw consumers looking for savings.

So where do we go with all of this and how does it relate to package printers and packagers? It is clear that manufacturers need to follow consumer trends in order to compete for sales. What brought us success in the past will not always bring us success in the future. Successful products need to provide some benefit in cost or functionality. Packages must stand out to grab the consumer's attention. Remember that 3- to 6-second window for a consumer decision. A new format in a sea of "me too's" will stand out. Partnering with suppliers that can help develop new concepts and make them reality will be key for success.