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An interesting phenomenon occurs in bulk or large buying versus smaller unit buying. Some consumers tend to move toward the lower dollar spend, meaning they buy only the necessary amount to get through until the next shopping opportunity, while others go for the lower dollar spend over time or bulk buying. In struggling economies it is the former. Many countries would be astonished at the size of toothpaste tubes in the U.S. Only the smallest hotel size is affordable in some countries.
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Sal Pellingra
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