Rules of the Game

On the other hand, he continues, the majority of the American market believes automatic means the machine must perform both processing and bending functions. "Because of these two differences, competitors producing these two types of machines have only marketed their products successfully in the region whose beliefs match their product," Kengott explains. "This has limited competitors in each region, and according to some schools of thought, it has slowed some of the potential research and development that could have propelled this technology further along than it currently is today."