RotoMetrics Hosts Avery Dennison Technical Group

By visiting board mills, ink, and press manufacturers, the concept for Avery Dennison is to avoid unwelcome surprise complaints from its users. With the trend towards diecutting of increasingly thinner materials, the need to understand how accuracy of the die-strike can be guaranteed is invaluable. As Torley concluded: “Die-strike is the final action between our substrate and the RotoMetrics die, so we need to be speaking the same language. I liken their sophisticated production techniques to Formula 1—it is real science in action, and takes the subjectivity out of testing. In today’s market, that’s critical.”