Picture Perfect

Even though each of the this year’s six judges voted for this wine label as Best of Show, it almost never made it into the competition. “We are the kind of company that doesn’t like to show off, but our ink vendor was pushing us to enter this label. We looked at it as if it was another printing job; our customers expect this kind of quality on everything we do,” said Thomas Vargas, general manager, Rotocolor. “It’s because of our great vendors, and I feel our pressmen are the very best and are not afraid to tackle jobs like this. Our customer always thought that to get quality like this, it had to be printed offset. But we did a test run to show how far flexo has come and he was sold instantly!”