Rotocolor’s “Marilyn Merlot” entry takes Best of Show in packagePRINTING’s 20th Annual Excellence Awards Competition.

By Megan Wolf

“The piece is exceptional and shows how far along flexo has come,” said Bob Waddington, general manager, UVitec Printing Ink. “The skin tones are amazing.”

And the skin tones are important on this piece, because this is a wine label which garners a famous photo of Marilyn Monroe. Two strategically-placed red, sparkling ribbons were printed on an overlay for the consumer to peel back to reveal the complete image of Monroe.