UPM Raflatac Provides RFID-based Tags for LA Marathon

With their challenging logistics, vast numbers of participants and time sensitivity, the world’s renowned marathons require a highly reliable time and participant-tracking solution that provides consistent reads at critical marathon milestones, integrates easily with racer identification materials and doesn’t strain lean race budgets. While many organizers have tried implementing RFID technology, they have often had challenges ensuring consistent reads, due to runners’ irregular placement of tags on their bodies. Matching timing tags with other runner identification materials, such as numbered racing bibs, requires significant time and effort from volunteers and runners.